How everything went wrong for Ice prince the singer has been off the spotlight for quite some years and this is why…
How everything went wrong for Ice prince. The Nigerian Rapper and performer popularly known as Ice Prince is one Nigerian rapper that made waves back in the day. His lyrics and rap style gained his love and attention while being signed to the record label Choc city. Chocolate City Records had the likes of M.I Abaga, Brymo, Ice Prince, and others.
But in recent times the singer has recently fallen off the radar in recent years and lost his gem. His fame and talent have been found wanting in terms of producing hit tracks or an album. He dropped an album that flopped as a result of zero promotion and many didn’t know about it.
He disappeared from mainstream media, after signing a record deal with the American record label 300 Entertainment. Which has the likes of Megan Thee Stallion and Young Thug signed as well. It’s becoming obvious that most of these American labels aren’t for us. while he was with Chocolate city Ice Prince’s Career was at its peak. But after leaving he has been on a downward spiral since then.
It appears that most foreign record labels do not have the materials to successfully market an African artiste to an African audience. Unlike their counterparts, African Labels have pushed artists to both national and international levels. Adding to his struggling career, Ice Prince allegedly has a debt to pay following the terms of his record deal. Even though the record label has done little or nothing to see to his progress.